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Crispe &

Array

Some thrifty saving advice

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Prudential – #1PercentMore

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Final TVC

#1PercentMore

Imagine entering retirement with enough savings to afford a round-the-world trip! That’s the sort of dream scenario Fortune 500 company Prudential wanted to depict in their #1PercentMore campaign.

And that’s exactly what they got with the witty character design and illustration of Crispe combined with the direction and animation smarts of our Flutter team.

Working alongside Droga5 New York, we produced a 90″ film for their diverse and integrated campaign.

You can view the microsite for the campaign here.

Behind The Scenes

Animation Still

Character development

Animation Still

Character development

Turntable animation of characters walking

Illustration concept

Animation Still

Machine layout

Character development

Character development

Sketch of concept

Animation Still

Animation Still

Character development

Animation Still

Animation Still

Animation Still

Project Credits

Directors:

Chris Phillips

Stephen Elliget

Artist:

Chris Phillips

Producer:

Bianca Bramham

Animation Producer:

Su Mei Chia

2D Animation:

Chris More

Dean Swanton

Stephen Elliget