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The business of logistics

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Pronto XI

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Final Animation

About the project

It’s a computer within a computer within a business landscape. Whoa. This clever little clip was put together to promote Pronto’s business management software and roll out its new features. Creative Director Jake Smallman commissioned the Flutter team as they animated the illustrated assets, and the result? Super slick. The business landscape slowly shimmers into sight and, just like the product, is reviewed and explored from every possible angle. We love how sleekly it shows its own efficiency.

Behind the scenes

Early sketch development

Storyboard

After Effects animation scene

Interstitial animation

Animated interstitial scene

Animated interstitial scene

Project Credits

Director

Domenico Bartolo

Creative Director

Jake Smallman

Producer

Bianca Bramham

2D Animation & Compositing

Pete Shand

Stephen Elliget

Glenn Hatton