Traditional hand-drawn animation
NAB – More Space, Less Squeeze
This is Bryan. He’s your average Joe. Well…your average Bryan. Like the rest of us, Bryan is feeling the squeeze after going a little overboard with his summer spending. NAB—Bryan’s bank of choice—know this feeling well, so their ad agency Clemenger BBDO Melbourne approached our Flutter team to help bring Bryan’s little story to life.
The brief called for a very specific style of illustration and animation. We needed something simple, charming and full of character. And you know whose work is simple, charming and full of character? Adam Nickel’s. So we brought Adam in on the fun and got to work creating something with the natural, homemade feel the campaign needed.
Referencing a traditional 1960s approach, we went back to our animatic roots and created the spot frame by frame using hand-drawn animation techniques. As an integrated campaign, the artwork was used across TVC, print, POS and digital executions.
2d Animation & Compositing