VIEW WORK
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A blast from the past

1708

Myer – Australia Lives Here

1707

Final TVCs

Barbie 10" TVC

Birthdays! What a time. Some use the opportunity to take stock of all they’ve achieved, some see them as a chance to look ahead and the rest of us throw ourselves under the blankets and refuse to acknowledge their existence.

This year, Myer celebrated a centenary – and that’s not something worth ignoring! So to mark the occasion, Clemenger BBDO Melbourne selected 100 of the items sold in Myer between 1900 and 2000 that were instrumental in bringing about societal change with the aim to exhibit them alongside their modern-day counterparts in a campaign named ‘Australia Lives Here’.

Flutter worked with Clemenger, Jacky Winter artists Beci Orpin, Harry Slaghekke, Vince McIndoe and Nancy Liang and photographer Paul Torcello to produce 10″, 15″ and 30″ spots in 16:9 and 1:1 ratios for television and social media sharing. The 6 films that Flutter produced were used to either promote the overall campaign or call to arms anyone in possession of one of the 30 coveted Myer products yet to complete their archives.

Our key objective was determining how to progress the films from the vintage-advertisement inspired illustrations to the photographic depictions of their modern-day equivalents. By separating each artwork’s layers onto varying planes, we manipulated the depth of field to create a revolving platform from which the films could transition seamlessly between the two. Beci’s, Harry’s and Vince’s artwork and Paul’s photography were also animated further to add a uniting element between the juxtaposed mediums.

TV 30" TVC

TV 30" TVC

Hairdryer 15" Square Film

Hairdryer 15" Square Film

Speedo 30" TVC

Speedo 30" TVC

Barbie 15" Square Film

Barbie 15" Square Film

Bras 15" TVC

Bras 15" TVC

Drone 15" TVC

Drone 15" TVC

Behind the scenes

Nancy Liang's artwork

TVC Keyframe

3D Scene

Drone propeller development

TVC Keyframe

Speedo photography

TVC Keyframe

Photography for Drone TVC

Artwork by Beci Orpin

Photography

Photo retouching process

TVC Keyframe

Scene setup

Project Credits

Director:

Domenico Bartolo

 

Producers:


Su Mei Chia
Clara Marcus

Artists:

Beci Orpin
Harry Slaghekke
Vince McIndoe
Nancy Liang

3D Animation:


Steven Cheah
Stephen Elliget

2D Animation:


Chris More
Andrew Gibbs
Stephen Elliget