Jolly gingerbread men
Microsoft – Christmas Tree
This is a gingerbread man you can catch – in store at Microsoft!
Using the charming illustrations from Tommy Doyle of gingerbread men and one fantastical Christmas tree, Flutter worked with DT Digital Sydney to produce a magical interactive display for Microsoft’s Sydney CBD location. Customers of the store were encouraged to use a Microsoft Surface to decorate their own gingerbread star, which was then sent on a journey through the Christmas tree to be delivered to Santa at the top.
With so much movement happening all at once, Flutter made their list and checked it twice to ensure that every twist and turn was timed just right.
The film played across the lower half of Microsoft’s 6-meter-tall display, which stretches all the way to the store’s second floor. Visible to customers passing by the store’s entrance, the animation greeted them as they walk in the door.
Su Mei Chia