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A few responsibile drinks

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Drinkwise – Drinking: Do It Properly

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Final animations

Mind Your Reputation (01:00)

Drinkwise Australia is a not-for-profit organisation focused on promoting alcohol in moderation rather than total abstinence, and this nifty little video series has it all. Dinner jackets. Cocktail lounges. Tigers. Not to mention the totally-contextual use of the word “shitfaced” to describe how people may perceive you if you drink irresponsibly.

Commissioned by the bright minds at Clemenger BBDO Melbourne, the illustrative style was developed by Pete McDonald, with Guy Shield (also part of the Jacky Winter clan) working alongside to finish the suite of videos.If these videos don’t enshrine “How To Drink Properly” in your grey matter due to diminished short-term memory, look out for print posters, coasters, bar mats, snapchats and more.

How To Drink Properly (01:00)

How To Drink Properly (01:00)

Taxi (10")

Taxi (10")

Saying No (10")

Saying No (10")

Mother (10")

Mother (10")

Sober (10")

Sober (10")

Reading The Signs (01:00)

Reading The Signs (01:00)

Rounds (10")

Rounds (10")

Spread Eagle (15")

Spread Eagle (15")

Rookie Risks (30")

Rookie Risks (30")

Happy Endings (15")

Happy Endings (15")

Drinking Games (15")

Drinking Games (15")

Liability (15")

Liability (15")

Behind the scenes

Storyboard concept sketches - HTDP

Storyboard concept sketches - Taxi

Getting into character

3D turntable for Drinkwise Tank.

3D breakdown of tequila bottle

Wireframe

Wireframe

Hand drawn animation examples

Tiger

Animation still

Animation still

Animation still

Animation still

Animation still

Animation still

Animation still

Animation still

Animation still

Project Credits

Director

Domenico Bartolo

 

Producer

Fushia O’Hara

Artists

Pete McDonald

Guy Shield

Designers

Domenico Bartolo

Stephen Elliget

2D Animation & Compositing

Stephen Elliget

Glenn Hatton

Ash Millott

Bobby Dazzler

3D Animation

Stephen Elliget

Ash Millott