Drinkwise Australia is a not-for-profit organisation focused on promoting alcohol in moderation rather than total abstinence, and this nifty little video series has it all. Dinner jackets. Cocktail lounges. Tigers. Not to mention the totally-contextual use of the word “shitfaced” to describe how people may perceive you if you drink irresponsibly.
Commissioned by the bright minds at Clemenger BBDO Melbourne, the illustrative style was developed by Pete McDonald, with Guy Shield (also part of the Jacky Winter clan) working alongside to finish the suite of videos.If these videos don’t enshrine “How To Drink Properly” in your grey matter due to diminished short-term memory, look out for print posters, coasters, bar mats, snapchats and more.