A community of colourers
Cadbury – Marvellous Creations
Keeping secrets is no good. It didn’t work for Elsa in Frozen and it doesn’t work for us.
So here’s a GIANT secret we’ve been keeping recently, one that we’re now bursting at the seams to share with you: We worked with our friends over at Sapient Nitro to develop a ground-breaking new campaign for Cadbury Marvellous Creations! We ate roughly eight trillion blocks of chocolate in the process, but it’s out and we’re proud.
Our Director worked tirelessly alongside Sapient Nitro’s creative team to develop and inspire the script, forming the basis for the forever-amazing Mel Matthews to skilfully craft the concept illustrations. What’s bigger than the pile of chocolate wrappers shoved in the corner of our office? Modelling and animating the entire story in 3D! A collaborative process of mammoth proportions, this project has left us on a real sugar high. And that’s just part one! Scroll on…
The coolest part of this campaign? We crowd-sourced the colouring! Cadbury fans across the globe were part of the art, with each and every frame coloured in using SapientNitro’s custom-built tool on the campaign site. Taking the best of the submissions and transforming them into a short film, we took the animation process to new, chocolate-stained heights.
3d Modelling & Animation
Pat Da Cunha
Music Composition, Lyrics & Sound Design
2d Animation & Compositing