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Two Bearded Ladies

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5 Seeds Presents: A Love Story

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Final TVC

5 Seeds Presents: A Love Story

When BMF Sydney approached us looking for an Adult Swim style for their 5 Seeds Valentine’s Day campaign, we knew that Soft Science and Flutter would be a match made in heaven. Touching on the brand’s ‘Not As Sweet As You Think’ tagline, the 60 second animation follows 5 Seeds’s ‘Beardie’ twins on a journey through their humorously lack-lustre love life. Titled ‘A Love Story’, animation also features four alternative ‘not so sweet’ endings; giving the whole campaign an enticing interactive quality. Each of these was available to select on the 5 Seeds YouTube channel, which was also accessible by scanning a QR code from one of the campaign print ads.

Alternative Ending: 'Mower'

Alternative Ending: 'Mower'

Alternative Ending: 'Shoes'

Alternative Ending: 'Shoes'

Alternative Ending: 'Cupid'

Alternative Ending: 'Cupid'

Alternative Ending: 'Flowers'

Alternative Ending: 'Flowers'

Behind the scenes

Initial Storyboard

Final Storyboard

Character design

Work In Progress - Animation Production

Work In Progress - Animation Production

Work In Progress - Animation Production

Animation still

Animation still

Animation still

Animation still

Animation still

Animation still

Press Ad - Comic Strip

Press Ad - Slide

Animation still

Animation still

Animation still

Animation still

Project Credits

Director

Dom Bartolo

Producer

Fushia O’Hara

Julie Schroder

Illustration

Soft Science

Designer

Domenico Bartolo

2d Animation

Stephen Elliget

Ashley Millott