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Horses and hairdos

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2016 BMW Caulfield Cup Carnival

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Final TVC

Final TVC – 30'

Spring has sprung, the sun in showing its face more often and that pesky hayfever you’d forgotten you have is playing up. That means racing season is almost upon us.

Wanting to set themselves apart from other racing carnivals, The Royals brought on Flutter and illustrator Jess Cruickshank to work across an integrated print, digital and TVC campaign for Melbourne Racing Club’s much anticipated 2016 BMW Caulfield Cup Carnival.

Jess created a wealth of illustrations, accents and typography that Flutter then masterfully animated alongside //13&CO’s live-action film, to conceive an energetic harmony between live-action and animation.

Behind the scenes

Illustration treatment study

Illustration treatment study

Illustration treatment study

Illustration treatment study

Illustration treatment study

Typographic treatment study

L'amour typographic development

Scratches study

Lightswitch study

Animating frames

Horse Loop

Hospitality

Boat process

Emoji development

Still from final TVC

Still from final TVC

Still from final TVC

Project Credits

Flutter

Animation Director: Dom Bartolo

Artist/Illustration: Jess Cruickshank

Integrated Producer: Samantha Raphael

Designers: Dom Bartolo, Stephen Elliget

2d Animation: Marta Tesoro, Stephen Elliget

3d Animation: Stephen Elliget

Compositing: Stephen Elliget

Animation Producer: SuMei Chia

//13&CO

Director: Pete Moore

Producer: Tracy Proposch

Executive Producer: Roy De Giorgio

The Butchery / The Refinery

Editor: Johanna Scott

Grading: Martin Greer

Online/Post: Eugene Richards

Post Producer: Freya Maddock

Level Two Music / Electric Dreams