Spring has sprung, the sun in showing its face more often and that pesky hayfever you’d forgotten you have is playing up. That means racing season is almost upon us.

Wanting to set themselves apart from other racing carnivals, The Royals brought on Flutter and illustrator Jess Cruickshank to work across an integrated print, digital and TVC campaign for Melbourne Racing Club’s much anticipated 2016 BMW Caulfield Cup Carnival.

Jess created a wealth of illustrations, accents and typography that Flutter then masterfully animated alongside //13&CO’s live-action film, to conceive an energetic harmony between live-action and animation.