Initial Character Sketches
The first round of character development sketches by Kyla May for the character of Rufus.
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Rufus & Coco Christmas
Moffitt.Moffitt.
When Moffitt Moffitt needed to promote the products of pet vitamins and accessories company Rufus & Coco prior to Christmas, they knew the best way to do so was to bring the two namesakes of the company to life.
The magic behind this piece lay in the lighting-fast turn around time, with briefing, production and delivery wrapping up in less than one week. With the clock ticking, we knew that Jacky Winter's Kyla May was the perfect fit for the job, not only for her expertise in character development and animation states, but for her playful illustration style. Working from the script developed by Moffitt Moffitt, 21-19 began by casting and directing the voice over talent, utilising this to drive the piece's character development, animation, editing and direction. The result was an animation that brought the Rufus & Coco brand to life in a playful, entertaining and 'furrific' way.
Project Assets
Initial Scene Sketches
The first round of scene development sketches by Kyla May for the Christmas backdrop (featuring a very round-looking Coco).
Character Refinement
Once the character style of Rufus was approved by the client, Kyla worked with 21-19 to develop Rufus' colour palette and features.
Character States
An example of the various character states Kyla and 21-19 developed in order to bring the character of Coco to animated life.
Location Colour and Style Refinement
As the location backdrop was an important asset in the animation, Kyla and 21-19 worked up the colour and style of the scenery until it was absolutely perfect.
Storyboard
Frames developed by 21-19 to illustrate the nature of the animation.
Director's Animation Notes
An example of Animation Director Dom Bartolo's instructional notes to animators.
Final Animation Still
Still from the final animation piece.
Rufus & Coco Christmas - Moffitt.Moffitt.
By 21-19 & Kyla May