Flutter

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Flutter 2011 Promo
Self-Initiated

Flutter. Make it Move.

To launch the Flutter agency, this 30 second spot was created to showcase a range of Jacky Winter artist’s work in the context of animation. We also want to communicate the idea that Flutter is a place that people go to have illustration 'brought to life' through a transformation into animation.

Each scene has featured the art of one JW artist which has been artfully animated as a billboard - delivering a unique typographic message. In total, the scenes will read as one cohesive statement or proposition.

To view the individual Jacky Winter folios who helped bring the piece to life, as well as some behind the scenes info, check out the credits and assets below:

Project Credits

Scene 1: Illustration and Live Painting by tin&ed

Scene 2: Illustration by Ben Sanders

Scene 3: Illustration by Travis Price

Scene 4: Illustration and 3D by Toby and Pete

Scene 5: Illustration by Karl Kwasny

Scene 6: 3D from Andrea Innocent sketches.

Design, Direction & Production:
21-19

Original Score:
The Wilderness Collective

Project Assets

Writing the Brief

Before engaging the illustrators in the proejct, a full brief was drawn up outlining the six different scenes, including a mood board for ecah piece. This page shows some of the reference materials provided to 3D gurus Toby & Pete for their 'Art Car' model.

Animation Notes

Countless notes and annotations are made throughout the process of development, transforming the illustrative works of Jacky Winter artists into full 3d modelled characters.

Compositing

A round of compositing tests take place on the final Flutter Scene.

Scene 1
Live Action Filming

Timelapse photography of tin&ed drawing commences for the opening scene. Using long exposure settings, one frame every five seconds is shot using the Canon 5D camera.

Scene 1
Drawing Detail

Sore wrists! Tin & Ed drew several versions of the wall sized illustration over the course of the studio shoot.

Scene 1
The Finished Piece

Do you love illustration? Tin & Ed on set in front of their wall sized illustration.

Scene 2
Original Sketch

An early sketch from Jacky Winter artist Ben Sanders indicating some of the detail for the scene.

Scene 2
Max Rendering

A screen grab from a 21-19's 3D file. A pop up paper city is born.

Scene 2
Perspective Test

A perspective render of the layered paper city using 2d illustrations from Jacky Winter artist, Ben Sanders.

Scene 3
Zombie Sketches

Early character development sketches from Jacky Winter artist Travis Price.

Scene 3
Scripting

A screen grab of Scene 3, Where illustration lives! 21-19's animators apply scripting to characters movements along the timeline.

Scene 4
Pencil Car Sketch

A rough concept sketch from Jacky Winter artist's Toby & Pete, showing the word ART forming parts of a jalopy.

Scene 4
3D Car Render

After several rounds of texturing development, Jacky Winter artist's Toby Pete's jalopy is looking amazing.

Scene 4
Car Turnaround

The 3d modelling is finalised and viewed in this turn table movie.

Scene 5
Pencil Roughs

Concept sketches by Jacky Winter artist Karl Kwasny showing the visualisation of the scene described by 21-19 Director Dom Bartolo.

Scene 5
Layered Illustration

A beautifully layered photoshop file is produced by Jacky Winter artist Karl Kwasny.

Scene 6
Pencil Turnarounds

Jacky Winter artist Andrea Innocent's character sketches.

Scene 6
Watercolour Concept Frame

Jacky Winter artist Andrea Innocent's painted concept sketch of the Flutter birds huddled around a tv.

Scene 6
Animated Turnaround

3D turntable character tests by 21-19, showing the lovingly modelled Flutter birds inspired by Jacky Winter artist Andrea Innocent's sketches.

Scene 6
Animated Turnaround with Wireframe

3D turntable character tests with wireframe by 21-19, showing the lovingly modelled Flutter birds inspired by Jacky Winter artist Andrea Innocent's sketches.